Mattos Filho launches innovation program focused on startups

Pushing the limits of innovation to promote technological solutions beyond the legal sector, Mattos Filho launches attix. The new brand will connect Brazilian and international startups with companies from a variety of industries. attix provides Mattos Filho’s clients with access to the most innovative tools in the market to meet the most diverse business challenges.

With attix, Mattos Filho sets a benchmark for open innovation in the legal sector, creating business opportunities in many different areas. Notably, the initiative also positively impacts the market and strengthens the Brazilian economy.

Currently, nine partner startups are already part of attix — Basement, BRYTER, Data Lawyer, DataPolicy, Inspira, Lexter, netLex, Turivius, and Velvet.

“We want to lead transformation in the market, promoting more impact and delivering greater value for the innovation ecosystem. We increasingly want to be seen as the connecting bridge between new technologies and our clients’ challenges,” says Lisa Worcman, partner in charge of the initiative.

Benefits for companies

Through attix, companies will have access to the best technologies and solutions in the market provided by startups – all of this based on a thorough analysis by the attix professionals.

“We believe that innovation is only possible through collaboration, and attix wants to make this a reality by establishing a hub where everyone can offer their best efforts and benefit from strategic partnerships incorporating new technology,” says Roberto Quiroga, Mattos Filho’s managing partner.

More visibility for startups

attix startups take part in mentoring sessions with Mattos Filho’s specialists and, enjoying our close link with clients, reach more visibility and capillarity in their business.

According to Basement’s CEO, Frederico Rizzo, the partnership with the firm immediately brought significant validation before the market and many business opportunities. “Mattos Filho’s expertise saved us time and generated more assurance and quality in developing our technology.”

Laura Daly Schwartz, from BRYTER, highlights that Mattos Filho is the first business partner of the startup in Brazil. “We are delighted to be partnering with them, by providing the BRYTER platform to build digital legal solutions. We look forward to working with Mattos Filho in the coming years as we grow and strengthen our presence in the Latin American market”.

For Julio Cesar Martins, Customer Success at Data Lawyer, Mattos Filho is a protagonist and pioneer in proactive actions in the technology and innovation market. “We believe that longevity and trust are the most significant impacts of this partnership. Working together has always been productive and positive feedback is continuous.”

In the opinion of DataPolicy founder and CEO Eduardo Reis Alexandre, attix is vital for the market mainly because this initiative supports organizing and encouraging the startup ecosystem. “For DataPolicy, this partnership means having the opportunity to grow alongside a deeply experienced player. This means immeasurable learning experiences and access to unique business opportunities.”

Rafael Grimaldi, co-founder and CEO of Inspira, points out that having Mattos Filho associated with the startup provides excellent market visibility, whether from new clients or potential investors. “The partnership provides new business opportunities and strengthens our brand. In addition, the relationship accelerated the development of the product through the feedback we received.”

Gustavo Chiquitto, Head of Customer Success at Lexter, considers that “the initiatives focused on technology and innovation developed by Mattos Filho keep the firm at the forefront of the digital market, supporting the development and transformation of law and society.”

According to Flávio Ribeiro, CEO at netLex, the firm works to create and adopt technologies and innovations that truly generate benefits. “Mattos Filho contributed with many insights to the development of our solution, helping us improve the product roadmap and our processes.”

For Danilo Limoeiro, CEO of Turivius,attix will help the technology market reach new levels of quality. In the executive’s opinion, a partnership with Mattos Filho offers a “quality stamp” to technology startups. “From the moment you work with a firm like this, your validation in the market increases.”

Velvet’s CFO, Renan Trinca, highlights that attix is a powerful and relevant initiative for the market. “Mattos Filho’s partners presented their views on matters related to our business and brought us many actionable insights, which we took into account in most strategic decision-making after that.”

Innovation from the inside out

Interbrand, the leading global consultancy, developed the visual and verbal identities of the program based on research and analysis with external business partners.

The name attix comes from the word attic, the highest place in a house ­– where it is possible to see beyond the horizon. The letters “a” and the double “t” come from Mattos Filho’s brand ­– strong characteristics of the firm’s name. It also features the letter “x”, a concept representing connections and bridges for building partnerships between customers and the best startups in the market.

Anne Grecco, Interbrand’s strategy director, considers that the new brand materializes the firm’s desire to expand legal innovations in the market. “Building bridges is at the firm’s core, inspiring collaboration between technology, players in the legal market and its clients. For this, we created the brand’s visual expression with forms representing expansion and connection.”