M&A activity rises among mid-sized companies
At the end of 2021, 3C Plus, a company based in Guarapuava, Paraná, specializing in communication infrastructure technology for corporate environments, set out to attract the attention of multinational software companies pursuing acquisitions in Brazil. To that end, CEO Ney Eurico hired a consultancy and was surprised by its recommendation: not to sell immediately. Instead, the company should accelerate growth over a 12-month period and aim to triple its revenue to secure more favorable terms in a future negotiation.
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