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ANCINE postpones the date for collection of a fee for advertising on the Internet

Telecommunications; Data Protection and Cybersecurity; Tax
The Brazilian Film Agency (“ANCINE”) published, on July 17, 2017, Normative Ruling No. 135, determining the postponement for 90 (ninety) days of the effect of certain provisions in Normative Ruling No. 134. Normative Ruling No. 134 establishes the obligation to register with ANCINE and to pay a fee called CONDECINE (“Contribution for the Development of the National Film Industry”), for audiovisual advertising transmitted on the internet.

Normative Ruling No. 134 initially established that, as of July 18, 2017, audiovisual advertising, even if created exclusively to be transmitted on the internet, would be subject to the same rules applicable to commercials and other advertising broadcast on television.

Entities representing advertising agencies and digital agents have protested against Normative Ruling No. 134, which led ANCINE to extend for an additional 90 (ninety) days (that is, until October 18, 2017) the date when the above provision will come into effect and also to decide whether to conduct a Regulatory Impact Analysis to reassess the impact of such obligation.

Attorneys of the practices of Tax, Intellectual Property and Information Technology

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